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Fri April 23 2021

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M54 project joins ICE’s public information campaign

17 Apr 15 The M54 junction 3 to 4 improvement in Telford has become one of the first projects to join an ICE campaign designed to make the public and politicians appreciate the importance of civil engineering.

Other sites taking part in the ‘This is Civil Engineering’ campaign, which launched this week, include a project to increase capacity for larger vessels at Teesport, Crossrail, a Leeds flood alleviation scheme and the Belfast waterfront expansion.

The new Institution of Civil Engineers campaign is intended to show the public the positive impact that civil engineering has on their lives and to demonstrate to policymakers of all parties why they should continue to invest in the country’s infrastructure.

The “campaign will see large banners displayed on infrastructure projects across the UK telling the public what civil engineering is, but also making a clear link between the work taking place and how it will benefit the community.

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The initiative forms part of ICE’s wider ‘Commit to Infrastructure’ general election campaign. ICE hopes that it will serve as a reminder that long-term investment in infrastructure improves quality of life for the public, regenerates communities and creates jobs.

Costain and EM Highways are delivering the M54 junction 3 to 4 improvement scheme which, when complete, will prevent any risk of cross-over collisions and improve safety for motorway users.  The scheme joins a host of other civil engineering projects around the country that are also raising their banners as part of the campaign launch fortnight.

Yvonne Aust, ICE Shropshire branch chair, unveiled the banner at a launch event at the site. She said:  “This is a fantastic project offering huge benefits to the community - it really shines a light on civil engineering and its importance to society and this is exactly what we are trying to illustrate through this campaign. I am grateful to Costain and EM Highways for getting involved.”

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