From its new site in Mallusk, near Belfast, Cowan Bros will offer a full range of Case machines, together with parts and service support.
It is already a dealer for Case sister company New Holland, for both construction and agricultural machinery.
“Case is a premium construction equipment brand,” said Cowan Bros managing director David Cowan. “Our aim is to look after existing customers and to rebuild the success of the Case brand in this territory.”
Case Construction Equipment business director Scott Freeman said: “Northern Ireland will now be a strong focus area which Cowan Bros will cover and is extremely important for the development and growth of the market share for Case.”