The company, which operates in North America and the United Kingdom, makes concrete and clay building products, including clay bricks, Thermalite blocks, aggregate blocks, Red Bank chimney, roofing and flue systems, precast concrete, Jetfloor and Formpave permeable paving.
Structherm, the subsidiary specialising in external wall insulation, is unaffected by this rebranding.
HeidelbergCement sold Hanson Building Products to a US affiliate of Lone Star Funds for £900m earlier this year.
Forterra employs close to 5,000 people, including 1,600 in the UK across 18 manufacturing facilities and the new Northampton head office.
UK managing director Stephen Harrison said; “The Hanson name and logo may have been replaced by Forterra but this is a change of branding only. We remain committed to the excellence and integrity recognised by our customers and the construction industry in general, and we want to use this rebranding to reinforce our values.”
These changes only apply to Hanson Building Products – Hanson Cement, Hanson Quarry Products and Hanson Contracting will all continue to be part of Hanson UK, which remains within the HeidelbergCement Group. There is no longer any connection between Hanson UK and Forterra.