Dave Roddy has previously worked for several powered access manufacturers, including Genie, JLG and Haulotte. Most recently, he was UK market manager for the International Powered Access Federation, an organisation he joined only in September 2016.
In his new role at Snorkel UK, he is responsible for developing strategic accounts in the west of the UK and in Ireland.
“Snorkel UK is gaining a solid reputation in the marketplace,” Mr Roddy said. “It is an exciting time to join Snorkel UK and to be part of a team who are completely focused on delivering a first-class product and a consistently high level of service to its customers in the UK and Ireland.”
Managing director Andrew Fishburn said: “Dave is highly respected within the industry and is a fantastic appointment for Snorkel UK. He undoubtedly brings significant experience to our team, and will be able to utilize his years of customer development within the rental, tool hire and end user sectors in this new role.”