The project, to be undertaken by Vinci Construction UK’s Midlands Building Division, will involve the demolition of existing buildings followed by the building of a new Tesco Extra Store and 43 new retail and leisure units with partially covered walkways.
The complex will also include a new road linkway, a cinema and other support buildings and infrastructure.
Chris Pape, managing director building division - Midlands, South West, Wales and retail, said: “This is a fantastic project to be undertaken by VINCI Construction UK, we are looking forward to rising to the challenge of providing a world class shopping and leisure facility for the people of West Bromwich to enjoy.
We will be working in partnership with Tesco Stores Limited to ensure that all works are completed to the highest standard.”
Jonathan Simpson, corporate affairs manager for Tesco, said: "Tesco is delighted to be investing in West Bromwich and helping with Sandwell's regeneration vision for the town. We are pleased to partner with Vinci on this prestigious project and look forward to seeing our vision for the town brought to life over the next two years."