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Tue November 24 2020

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A-Plant revives Leada brand

3 Dec 13 A-Plant has changed the name of its Acrow formwork and falsework division to Leada Acrow.

A-Plant parent company Ashtead acquired market-leading Leada Acrow more than a decade ago and integrated it into the A-Plant business as A-Plant Acrow.

Management and operations of the business remain unchanged.

Rebranding as Leada Acrow is intended provide ‘a greater and clearer identity’ within the formwork, falsework and groundwork industry, A-Plant said.

Marketing director Asif Latief explained: “As part of our marketing plans for A-Plant Acrow we wanted to update the brand and we believe that the Leada Acrow name not only leans on the enviable history of the company but also clearly communicates to customers what we offer, while creating a totally fresh look for the division.

“Leada Acrow will be led by Simon Coveney in the same way A-Plant Acrow is run now and it will sit within the A-Plant family of companies such as Eve Trakway and PSS. We very much see that this move will help provide the business with its own identity whilst giving it the opportunity to grow further and reach its undoubted potential.”

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MPU

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