The new facility, designed by Manchester’s Formroom Architects, will be built on the site of the Club Everton lounge at the Park End of the stadium and will house a 900 square metre retail store, museum, cafe, hospitality lounge and office space.
The four-floor, self-funded project will also free up space within the corporate areas of Goodison, meaning that capacity for corporate hospitality inside the stadium itself can be expanded.
Chief executive Robert Elstone said: “The new building will help us grow our business by giving fans a new, purpose-built Club shop more than twice the size of Everton One, a new hospitality lounge targeted towards Evertonians wanting to socialise before and after games at Goodison and, at last, a proper home for the Everton Collection and other exciting attractions for our fans.
Work is expected to start within weeks and be completed in Autumn 2011. The project will be paid for entirely through the assistance of existing Club retail partner Kitbag and Stadium catering partner Sodexo.