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Thu November 21 2019

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JCB branding stretches to specs

18 Apr 17 High street opticians chain Specsavers has launched a range of JCB-branded eyeware.

For adults, JCB prescription safety glasses are made in-house by Specsavers Corporate Eyecare, with 20 different toughened frames available, made of metal and polycarbonate.

For children, there are six different JCB-branded spectacle frames available, with a cartoon digger motif on the arms.

Paul Tudor, senior licensing manager for JCB, said: “We are very excited about this new partnership. Health, safety and wellbeing has always been a vital part of the JCB philosophy. This extensive range of fashionable, high-quality, tough prescription safety eyewear is a perfect fit with our brand values. Specsavers is the perfect partner, like JCB, it is market leading, family owned and globally recognised’

Jim Lythgow, director of strategic alliances at Specsavers Corporate Eyecare, said: “We have subjected more than 440 pairs of prescription safety glasses to extremely rigorous tests. As you would expect from Specsavers and JCB, these glasses are tough. We are also really pleased with the aesthetics of the range. Our research has always shown that style and comfort are really important in safety eyewear. The new JCB range offers a great choice of colours and designs, from chunky, wraparound-style glasses, to more sleek and minimalist options, in everything from the distinctive black and yellow of JCB, to metallic blue and satin silver.”

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