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Thu May 06 2021

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Portakabin consolidates branding

29 Mar 17 Eight Shepherd Group modular building businesses have been rebranded as Portakabin, the most famous name among the group.

Yorkon, Konstructa Hire, Foremans Refurbished Buildings, Portaloo, Oecon, Allspace and Portakabin Group have all been rebranded into one Portakabin brand.

Brand consultant Landor was commissioned to develop new branding and visual identity for the group.

Landor creative director Hsu-Ying Fullick, at Landor explained: “We recognised how Portakabin wasn’t being associated with the exceptional design-led projects it was delivering; day in and day out. So we created an identity that will allow the business to demonstrate the wonder of modular; not only via the architecture itself but also the overarching benefits these buildings provide Portakabin customers. Spaces to learn, to heal and to innovate. It’s really helped capture the spirt and skill behind everything Portakabin stands for.”

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